In a recent interview, one of the founding geniuses of Apple pointed out that when people bring forward a product that they want, you get the best results. This is the problem with giant corporations and innovation, the individual is blended out of the picture. In fact, when you look at the track results from large companies, they usually acquire it from outside.
“...when things come from yourself, knowing what you would like very much and being in control of it, that's when you get the best products.”
Wozniak / interview from September 2017